Search Engine Optimisation (SEO)

How SEO Affects The Grammar Of This Blog

You may find that in my blog posts I use the same phrase again and again in the content and sub headings when an alternative phrase may seem more appropriate. There is a practical reason for this. I have deployed Search Engine Optimization (SEO) by Yoast in my blog. This plugin tool advises how to phrase a blog post so that it is favourable to search engines and so gets a higher ranking than it otherwise would. One of the requirements of this SEO tool is that each post has a Focus Keyword (or phrase) which appears in the title, subheadings and the text, often but not too often (e.g. 29 times is too many apparently). Here is an example using one of my posts:

The Focus Keyword is:

silent toilet fill valve repair

My Title for that post is:

Silent Toilet Fill Valve Repair and Adjustment”

In it I have a subheading:

“A Modern Silent Toilet Fill Valve Repair

Which is followed by the following paragraph:

“To perform a Silent Toilet Fill Valve Repair begin by unscrewing the Clamping Nut, holding down the Top Cover of the fill valve, in an anticlockwise direction. Then remove the Top Cover to reveal the Rubber Diaphragm inside. The Top Cover retaining the Clamping Nut can be removed without disconnecting the linkage from the valve operating lever to the float. The whole assembly can then be moved aside by pivoting it on the float adjusting screw.”

If I had not been concerned about the SEO requirements I could have used a simpler subheading, e.g.:

“Repairing The Fill Valve

And the paragraph could have read:

“To perform a  repair begin by unscrewing the Clamping Nut, holding down the Top Cover of the fill valve, in an anticlockwise direction. Then remove the Top Cover to reveal the Rubber Diaphragm inside. The Top Cover retaining the Clamping Nut can be removed without disconnecting the linkage from the valve operating lever to the float. The whole assembly can then be moved aside by pivoting it on the float adjusting screw.”